Cookie Policy
Effective Date: May 22, 2026 | Last Updated: May 22, 2026
1. Introduction
Welcome to East Coast Wings (referred to in this policy as "we," "us," or "our"). This Cookie Policy applies to our website located at eastcoastwings-eat.click (the "Website") and explains how we use cookies and similar tracking technologies when you visit our Website.
By continuing to use our Website, you acknowledge and consent to our use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or refrain from using our Website. Please note that disabling certain cookies may affect the functionality of our Website.
This Cookie Policy should be read in conjunction with our Privacy Policy, which provides further details on how we collect, use, and protect your personal information.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. Cookies are widely used by website owners to make their websites work more efficiently, improve user experience, and provide reporting information.
Cookies set by the website owner (in this case, East Coast Wings) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through our Website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your device both when it visits our Website and when it visits certain other websites.
Cookies can be classified as "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period of time or until you delete them manually).
Similar technologies to cookies include:
- Web Beacons (Pixel Tags): Small transparent image files used to track user behavior and interactions with emails and websites.
- Local Storage: A mechanism that allows websites to store data in a user's browser without an expiration date.
- JavaScript Tags: Code snippets embedded in web pages to track and collect data about user behavior.
- Fingerprinting: A technique that collects information about your device to create a unique identifier.
When we use the term "cookies" in this policy, we are referring to all of these technologies collectively unless otherwise specified.
3. Why Do We Use Cookies?
East Coast Wings uses cookies for a variety of important reasons, including:
- To ensure our Website functions correctly and securely.
- To remember your preferences and settings so you don't have to re-enter them each time you visit.
- To understand how visitors use and interact with our Website so we can improve performance and user experience.
- To deliver targeted and relevant advertising to users who have visited our Website.
- To measure the effectiveness of our marketing campaigns.
- To comply with legal obligations under applicable United States laws, including the Federal Trade Commission (FTC) Act and state consumer protection laws such as the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
4. Types of Cookies We Use
We categorize the cookies we use into four main types:
4.1 Essential Cookies (Strictly Necessary)
These cookies are absolutely necessary for our Website to function properly. They enable core functionality such as security, network management, page navigation, and access to secure areas of the Website. Without these cookies, our Website cannot operate correctly, and services you have asked for cannot be provided.
These cookies do not collect any information about you that could be used for marketing purposes, and they cannot be disabled without significantly impacting your experience on our Website.
4.2 Analytics and Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Website and will not be able to monitor its performance.
4.3 Functional Cookies
These cookies enable our Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. Functional cookies help us remember choices you make (such as your preferred language or region), provide enhanced features, and ensure that the Website behaves in a way that is tailored to your preferences. If you do not allow these cookies, some or all of these services may not function properly.
4.4 Advertising and Targeting Cookies
These cookies are used to make advertising messages more relevant to you and your interests. They are set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. If you do not allow these cookies, you will experience less targeted advertising. These cookies track your browsing habits across different websites and can share this data with other organizations such as advertisers.
5. Specific Cookies We Use
The table below provides details of the specific cookies used on our Website, including their name, purpose, type, and duration:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions across our Website. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users within a 24-hour period. | Analytics | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle request rate. Limits the collection of data on high-traffic sites to prevent server overload. | Analytics | 1 minute |
_gcl_au |
Google Ads (AdSense) | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversions from Google Ads campaigns. | Advertising | 3 months |
_fbp |
Facebook (Meta) | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks website visits for ad targeting. | Advertising | 3 months |
_fbc |
Facebook (Meta) | Stores last visit information when a user visits the website through a Facebook advertisement. Used to measure ad campaign performance. | Advertising | 2 years |
PHPSESSID |
East Coast Wings | Preserves user session state across page requests. This is an essential session cookie required for our Website to function properly. | Essential | Session |
cookie_consent |
East Coast Wings | Stores the user's cookie consent preferences to ensure we respect your choices regarding cookie usage on subsequent visits. | Essential | 1 year |
user_preferences |
East Coast Wings | Remembers user preferences such as selected menu items, location preferences, and other customization options to improve your experience on our Website. | Functional | 6 months |
cart_session |
East Coast Wings | Maintains the state of your shopping cart or order selections as you navigate through our Website to place a food order. | Essential | Session |
_hjid |
Hotjar | Sets a unique user ID to track how the visitor uses the website. This allows us to analyze user behavior through heatmaps and session recordings. | Analytics | 1 year |
_hjSessionUser |
Hotjar | Ensures data from subsequent visits to the same site are attributed to the same user ID for consistent analytics reporting. | Analytics | 1 year |
6. How to Manage and Control Cookies
You have the right and ability to control and manage cookies in several ways. Please note that restricting cookies may impact the functionality and performance of our Website.
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options," "Preferences," or "Settings" menu of your browser. The following links provide instructions on how to manage cookies in the most popular browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
- Internet Explorer: https://support.microsoft.com/en-us/help/17442
For mobile devices, please consult the help documentation for your specific device and operating system.
6.2 Opt-Out Tools Provided by Third Parties
You can also opt out of specific third-party cookies by using the tools provided directly by those third parties:
- Google Analytics Opt-Out: You can prevent Google Analytics from collecting data about your use of our Website by downloading and installing the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout
- Google Ads Personalization: You can opt out of personalized Google Ads by visiting Google's Ad Settings page: https://adssettings.google.com
- Facebook (Meta) Ads Preferences: You can manage your Facebook advertising preferences and opt out of interest-based advertising by visiting: https://www.facebook.com/adpreferences/ad_settings
- Network Advertising Initiative (NAI) Opt-Out: You can use the NAI opt-out tool to opt out of interest-based advertising from NAI member companies: https://optout.networkadvertising.org/
- Digital Advertising Alliance (DAA) Opt-Out: US consumers can opt out of interest-based advertising from participating companies: https://optout.aboutads.info/
- Hotjar Opt-Out: You can prevent Hotjar from collecting data about your use of our Website by visiting: https://www.hotjar.com/legal/compliance/opt-out
6.3 Do Not Track (DNT) Signals
Some web browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, we do not currently alter our data collection and use practices in response to DNT signals. However, we respect your privacy preferences and encourage you to use the opt-out methods listed above.
7. Impact of Disabling Cookies
If you choose to disable or restrict cookies, please be aware that some features of our Website may not function as intended. The following impacts may occur:
| Cookie Type Disabled | Potential Impact on Your Experience |
|---|---|
| Essential Cookies | Our Website may not function correctly. You may be unable to navigate the site, complete orders, or access secure areas. Core features such as your shopping cart and login functionality may not work. |
| Analytics Cookies | We will be unable to understand how you use our Website, which means we cannot identify areas for improvement or optimize the user experience. You will not experience any noticeable functional difference, but the overall quality of our Website may not improve as quickly. |
| Functional Cookies | Your preferences and settings will not be saved between visits. You may need to re-enter your preferences, location, and other settings each time you visit our Website. Some personalized features may not be available. |
| Advertising Cookies | You will still see advertisements, but they will be less relevant to your interests. Disabling these cookies does not reduce the number of ads you see, but the ads shown will be less personalized and potentially less useful to you. |
8. Your Rights Under Applicable Law
Depending on your location within the United States, you may have specific rights regarding cookies and the personal data they collect. These rights are established by applicable federal and state laws, including:
- The Federal Trade Commission (FTC) Act: Requires that businesses engaged in commerce engage in fair and transparent practices regarding consumer data collection and use.
- California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA): If you are a California resident, you have the right to know what personal information is collected about you, the right to request deletion of your personal information, the right to opt out of the sale or sharing of your personal information, and the right to non-discrimination for exercising your privacy rights.
If you are a California resident and would like to exercise any of your rights under the CCPA/CPRA with respect to data collected through cookies, please contact us using the information provided in the Contact section below.
We do not sell your personal information as defined under the CCPA/CPRA. However, certain cookie-based advertising activities may constitute "sharing" of personal data for cross-context behavioral advertising purposes. You can opt out of such sharing by using the opt-out methods described in Section 6 above.
9. Cookies and Children's Privacy
Our Website is not directed at children under the age of 13. We do not knowingly use cookies to collect personal information from children under the age of 13. If you believe that we have inadvertently collected information from a child under 13 through the use of cookies, please contact us immediately at [email protected] so we can take appropriate action.
10. Third-Party Links and Services
Our Website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices or cookie policies. We encourage you to read the privacy and cookie policies of every website you visit when you leave our Website.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies and similar technologies we use, changes in applicable law, or changes in our business practices. We will notify you of any material changes by updating the "Last Updated" date at the top of this Cookie Policy and, where appropriate, by providing a more prominent notice on our Website.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our Website after any changes to this Cookie Policy constitutes your acceptance of the updated policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar tracking technologies, please do not hesitate to contact us using the details below:
- Company Name: East Coast Wings
- Email Address: [email protected]
- Website: eastcoastwings-eat.click
We will endeavor to respond to all legitimate inquiries within a reasonable timeframe, typically within 30 days of receipt. If you are a California resident and wish to exercise your rights under the CCPA/CPRA, please indicate this clearly in your communication so we can handle your request appropriately.